diff --git a/README.md b/README.md
index c46d4c2..a05b18a 100644
--- a/README.md
+++ b/README.md
@@ -5,7 +5,9 @@ Full-Text RSS
 
 This is a our public version of Full-Text RSS available to download for free from <http://code.fivefilters.org>.
 
-For best extraction results, and to help us sustain the project, you can purchase the most up-to-date version at <http://fivefilters.org/content-only/#download> - so if you like this free version, please consider supporting us by purchasing the latest release. If you have no need for the latest release, but would still like to contribute something, you can donate via [Gittip](https://www.gittip.com/fivefilters/) or [Flattr](https://flattr.com/profile/k1m).
+For best extraction results, and to help us sustain the project, you can purchase the most up-to-date version at <http://fivefilters.org/content-only/#download> - so if you like this free version, please consider supporting us by purchasing the latest release. 
+
+If you have no need for the latest release, but would still like to contribute something, you can donate via [Gittip](https://www.gittip.com/fivefilters/) or [Flattr](https://flattr.com/profile/k1m).
 
 ### About
 
@@ -31,7 +33,7 @@ See <http://fivefilters.org/content-only/> for a description of the code.
 
 ### Site-specific extraction rules
 
-This free version does not contain the site config files we include with purchased copies, but these are now all available [online](https://github.com/fivefilters/ftr-site-config). If you’d like to keep yours up to date using Git, follow the steps below:
+This free version does not contain the site config files we include with purchased copies, but these are now all available [online](https://github.com/fivefilters/ftr-site-config). If you'd like to keep yours up to date using Git, follow the steps below:
 
 1. Change into the site_config/standard/ folder
 2. Delete everything in there
@@ -39,7 +41,9 @@ This free version does not contain the site config files we include with purchas
 4. Git should now download the latest site config files for you.
 5. To update the site config files again, you can simply run `git pull` from the directory.
 
-### Code example (PHP)
+### Code example
+
+If you're developing an application which requires content extraction, you can call Full-Text RSS as a web service from within your application. Here's how to do it in PHP:
 
 	<?php
 	// $ftr should be URL where you installed this application